Introduce your team by providing an overview of what they do, when they joined, and how their expertise shapes your brand.

  • Aaron Rouselle (founder)

    I (Aaron Rouselle) would love to take all the credit for the idea of Pops Culture Inc. but the person who helped me name should be brought up every opportunity we get, God. Not everyone is going to believe this next part, but I don't need anyone to believe me, besides me.
     During my second liver transplant I had multiple out of body experiences and incredibly vivid visions and dreams. But one particular one really stands out.
    I was in John Hopkins struggling to recover from my second liver transplant, alone, cut in half, and unable to see my family due to covid restrictions. I was more afraid of death than I ever was, I didn't think I was going to die, but I wanted to die. I remember being in so much pain, completely broken from missing my family, and in and out of surgery due to complications. During a stretch I refused to sleep for 9 day and things were getting weird. 
    Every now and then I was dose off but never for long, eventually they decided it would be safer if they just made me sleep so I was put to sleep medically. What only felt like a blink, was actually days, but during this “blink” I had a lunch date with two people, One being my niece Jazmine who passed in 2012 at 16 the other person was the man himself God. My niece looked different from the last time I saw her alive, and it didn't click for me until her birthday that next summer. She aged apporiortaly in my experience, she wasn't the 16 year old kid anymore, she was a 22 year old young woman. She told me how happy she was and the only thing that upset her was how sad my sister still was about her passing. When I spoke to God he told me that he was proud of me, and if I wanted I could come stay with him and Jazmine in health and never be in pain again. But he also said he was done with me yet on earth and had big plans for me, if I wanted to do it. We talked for a few but I decided I wanted to go back. I wanted to tell my sister about Jazmine and I wanted to finish what God had planned for me. He didn't tell me what it was but when I woke up I started writing and planning the vision for Pops Culture.

     Everything just started falling into place, my anxiety and depression was gone. I wanted to do physical and occupational therapy every day. They wanted 5 reps I'd do 15, they asked if I could do 3 stairs, I would do 3 flights of stairs. The hospital had every intention of sending me to a rehab facility to relearn everything but that was a part of the plan God had me on. I had to get home, see my family, and start pursuing my purpose, POPS CULTURE.

    I am not here to dump faith and religion down anyone's throat, I share my story with everyone, some believe in and get inspired, others try to discredit it and remove God from the equation. But I believe in my heart that God has a plan for me and a huge part of that plan is helping young people, and any other person is struggling to find themselves. I am often asked what exactly is Pop Culture and I often struggle to come up with a clear cut answer. Pops is here to help everyone be more confident in themselves, and to shift the mindset from why to try me. We all are capable of incredible things, but insecurities, resources, and circumstances tend to stop us from reaching our true potential. At Pops Culture we do everything we can to help everyone become the best version of themselves mentally, physically, spiritually, emotionally, stronger everyday. 

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